The “Staryi Porytsk” farm has had the status of organic and has certificated of the European Union since 2012.
Cows on our farm are kept loose, in a modern livestock complex, fed balanced with a natural feed of their own production.
TM produces 13 types of dairy products: hard and brined cheeses, yogurts, butter, kefir, fermented milk, acid curd cheese, pasteurized milk of different fat content. In addition, the company produces cereals and gluten-free flour.
It produces 15 items of dairy products. Due to the growing demand for organic products, especially dairy products, in Ukraine, the company reduced grain exports and focused on the domestic market; develop the farm and processing, launch new products.
Methodology of rating formation
The tradamarks were ranked according to three criteria:
Production volumes were estimated on the basis of information provided by the “Organic Standard” statistical bodies and the companies themselves.
Representation of brands in retail chains: evaluated by marketing experts based on information provided by retail chains, stores of organic and farm products, as well as manufacturing companies.
Media and PR brand activity: evaluated by monitoring results. The number and quality of TM mentions in the media, the number of publications, advertising and marketing events were taken into account; representation in social networks: the analysis of quality of content and activity of pages of the companies, coverage and involvement of the audience was carried out.
The openness of companies and readiness to communicate were also taken into account. Separately, experts (branding specialists) evaluated the overall concept of the brand, its semantic and visual component.
The rating was prepared by the assistance of «Organic Standard”