Products can be purchased in all national retail chains, in specialized retail chains (Eco Shop, Eco Club, OrganicLife, Natur Boutique) and online stores (Rozetka and others). Also exported to Dubai.
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The trademark belongs to the farm "Danube Agrarian" that was founded in 2013. The farm is one of the main producers of organic eggs.
The farm grows disease-resistant, specially bred breeds of chickens, because antibiotics and other drugs in organic production are strictly prohibited. All free-range birds feed only on organic feed (grown on the same farm).
Products of TM "Danube Agrarian" are widely represented in national retail chains: Goodwine, WineTime, Silpo, Novus, Ashan, Velyka Kyshenya, MegaMarket, etc.; regional retail chains, specialty health food stores. It is also supplied to many countries around the world: Switzerland, Germany, Romania, Poland, USA, Canada.
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Products Vo! can be purchased online in Winetime, Goodwine; in farm and organic products stores or order online.
Dacha Organic organic eggs are presented in Goodwine, WineTime, MegaMarket, Selecto Markets, and in Dacha's own stores.
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The trademarks were ranked according to three criteria:
Production volumes were estimated on the basis of information provided by the “Organic Standard” , statistical bodies and the companies themselves.
Representation of brands in retail chains: evaluated by marketing experts based on the information provided by retail chains, stores of organic and farm products, as well as manufacturing companies.
Media and PR brand activity: evaluated by monitoring results. The number and quality of TM mentions in the media, the number of publications, advertising and marketing events were taken into account; representation in social networks: the analysis of quality of content and activity of pages of the companies, coverage and involvement of the audience was carried out.
The openness of companies and readiness to communicate were also taken into account. Separately, experts (branding specialists) evaluated the overall concept of the brand, its semantic and visual component.
The rating was prepared with the assistance of "Organic Standard”
The material is available in English language. The translation was provided by the “Translation Agency “Idiom”