Vitamin Boost: TOP 3 Ukrainian Organic Fresh Brands

However, this product group is one of the riskiest to consume, as chemicals are often used to grow large and attractive fruits that will be resistant to pests and diseases.

Certified organic producers are of particular importance because they comply with strict standards. During the certification process it is checked, among other things, how a producer ensures health of plants and soil. This approach does not only ensure organic quality for consumers, but also contributes to the preservation of ecosystems. It is also important to note that certified organic products are subject to regular compliance audits.

In cooperation with Organic Standard, BrandStory has prepared a ranking of the most famous Ukrainian producers of fresh organic vegetables, fruits and greens.

The material is available in Ukrainian.

The farm specialises in growing organic vegetables, fruits, cereals, melons and root crops, including sweet potatoes. It also produces animal products. Danube Agrarian actively develops organic livestock and poultry farming, raising sheep, chickens and ducks. It also has an apiary. In 2023, the farm had its status of an organic honey producer confirmed.

Products under the Danube Agrarian brand are widely represented in the Ukrainian supermarket chains such as Goodwine, WineTime, Silpo, Novus, Auchan, Velyka Kyshenia, and MegaMarket.

In addition, the products are exported to retail stores in the EU countries, such as Germany, Romania, and Poland. Their products can also be found in Lidl stores in Switzerland, Canada, and the United States.

Website: https://dunagrarian.com

This organic farm has 60 hectares and is one of the largest exclusively organic blueberry farms in the world. All the products comply with the requirements of both national and EU organic legislations and have been under Organic Standard’s control since 2016.

“The company plans to launch a new production facility in the tunnel complex, develop and launch new processing areas, such as production of jams and sauces”, adds Mr Prokopchyk.

The BigBlue brand is represented in national retail chains such as Silpo, METRO, MegaMarket, WineTime, and FORA.

Website: https://bigblue.com.ua

The farm’s product range includes fresh and frozen vegetables, greens and fruits, including raspberries, strawberries, blueberries, blackberries, honeysuckle, gooseberries, black and red currants, apples, sweet and sour cherries, sea buckthorn, chokeberries, onions, leeks, aubergine, zucchini, peppers, cucumbers, pumpkin, radishes, tomatoes, fennel and kohlrabi.

The company actively implements modern technologies and methods of organic farming, which allows it to ensure a consistently high level of product quality.

The products of the Agro Starytsya farm are available in the Good Wine chain of stores.

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The material is available in Ukrainian.

The ranking of the most recognized organic brands was developed in several stages, with companies evaluated according to the following criteria:

The main source of information was a study of the Ukrainian organic food market in 2023. The organic operators’ sales volumes were assessed. These were primarily the organic operators certified by Organic Standard. Since more than 95% of organic operators that produce and distribute organic products in Ukraine are certified by Organic Standard, these data are considered to be representative. The results of 2024 were also taken into account to assess how the companies operated in the current year. Due to the difficulties associated with the full-scale war, some companies have faced disruptions in production and supply. However, many companies are quickly adapting to the circumstances, changing their marketing strategies and expanding their product range.

Firstly, the presence and availability of products in the stores were assessed. The broader the geographical coverage of stores and chains, the higher the brand's rating.

Secondly, the brand's popularity in the stores was taken into account: sales levels, customer feedback, and other factors indicating the brand's distinctiveness from competitors.

The evaluation was conducted based on the results of online monitoring. The number and quality of brand mentions in media and social media, overall activity, communication, as well as how well they informed consumers about current events and other details were taken into account. The activity of companies’ pages in social media was also analysed, including the quality of content and interaction with the audience.

The material is available in Ukrainian.

* This publication has been produced with the support of Switzerland within the Swiss-Ukrainian program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” (QFTP), implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland).

The contents of this publication are the sole responsibility of the author(s) and do not necessarily reflect the views of the development partner and program implementers.