Ratings Dec 2, 2021

General information warfare through the eyes of professionals.

Article rating:21
General information warfare through the eyes of professionals.
General information warfare through the eyes of professionals.
  • Natali Chyzhevska
  • Number of posts: 24
  • FB account: https://www.facebook.com/natali.chyzhevska/

A list of well-known companies that provide comprehensive services of analysis of the information field of Ukraine.

"The one who owns information – owns the world," English banker Nathan Rothschild said more than two centuries ago. In the 21st century - an era of progress, information wars and the rise of PR-technologies, this catchphrase has acquired a new strategic meaning.

With free access to open sources of information and oversaturation of the information space, monitoring and analysis become a daily necessity, and information is the main strategic resource in the struggle for success and prosperity.

Modern business structures in conditions of fierce competition as never before, require prompt and unbiased analysis of the information field. Identifying trends, analyzing the market, competitors, current events become the key to success and the basis for building successful marketing strategies.

Brand Story HYPELINK prepared a list of influential players in the information market of Ukraine and talked to representatives of companies on the relevance and features of monitoring the information field in modern realities.

Pro-Consulting

Pro-Consulting has been working on the Ukrainian market for more than 17 years. During its operation, the company has successfully implemented more than 2,000 projects on analytical market research, all types of marketing research and development of marketing strategies. The company is a member of the Ukrainian Marketing Association, a member of ESOMAR - a community that sets global standards for marketing research, and since 2010 is an accredited consultant to small and medium business support programs of the EBRD.

Pro-Consulting provides the following services in the field of marketing research, consulting and analytics:
  • Individual market research reports;
  • Marketing research of all types;
  • Own call-center;
  • Information field analysis, real-time media monitoring;
  • Digital-analytics;
  • Services of market strategy development;
  • Investment analysis;
  • Preparation of investment documents and feasibility studies

Oleksandr Sokolov, Pro-Consulting CEO:

“According to the global statistical report Digital 2021, as of October 2021, the number of active Internet users increased by 4.8% over the last year, and the number of social network users exceeded 4.5 billion people and increased by 9.9%. This dynamic explains the relevance and rapid development of the media market around the world, including in Ukraine.
By 2030, the market for media monitoring tools is expected to grow at an average annual growth rate of 14.1% by 2030. Every year it becomes more and more difficult to independently monitor the flow of information about your company or product.”

MLS group - research and consulting

MLS group - is reliable data for balanced decisions. The company is developing in two main areas - research and consulting.

The company cooperates with UNDP, USAID, Despro, the Eastern Europe Foundation in the framework of sociological research, and for small and medium-sized businesses monitors and analyzes data for a specific client's request:

  • Reputation profile;
  • market conjucture;
  • pricing policy of competitors;
  • analysis of free business niches.

Nadiya Kuzmychova, Founder & CEO MLS group:

"Today, brands are more sensitive to feedback than ever before. And it's not just about the availability of information provided by the active use of the Internet by various target groups. We are seeing a rapid increase in the demands of Ukrainian consumers.
Being a successful brand means not just doing your product well, but meeting the expectations and values of your audience. Consumers are increasingly interested in how you treat your employees, what measures you take to preserve the environment, how you try to combat inequalities in society and much, much more.”

SemanticForce 

SemanticForce — AI-based platform for media monitoring, advanced analytics and omnichannel customer interaction. Information about news, social networks, reviews, prices, advertising and information threats are available in one ecosystem.

The platform offers the following services:

  • News and social media monitoring;
  • Text and visual analysis (logo, scene and OCR detection);
  • Multi-channel customer support system (social networks, messengers, maps, sites with reviews);
  • Monitoring of prices and availability of goods;
  • Detection of digital threats;
  • Audience analysis;
  • Powerful visualization and business intelligence system.

Vsevolod Havryliuk, Founder and CEO SemanticForce:

“We represent a unique ecosystem that includes a range of services. That is, instead of 5-7 different services, you can choose one platform where all data will be intellectually combined and will give additional insights.
For example, with the help of our product, Volia-Kabel support operators respond to 15 different communication channels from "one window", "Oschadbank" and a number of other banks monitor the entire financial market of the country, a number of government agencies receive prompt information about dissemination of misinformation about COVID -19 in various sources ”.

Content Analysis Center

Media Analytical and Media Consulting Company "Content Analysis Center" specializes in conducting communication, reputation and marketing research.

Provides services of

  • - Media audit and audit in social networks;
  • - Anti-crisis media analytics;
  • - regular and thematic media analysis;
  • - Reputation analytics using media analysis and sociological tools;
  • - Marketing analytics using media analysis and sociological tools;
  • - Communication, reputation and marketing consulting;
  • - Monitoring of media and social networks;
  • - Operational monitoring (alerting).

Artem Zaharchenko, Research Director of the Content Analysis Center:

“The vast amount of information that fills the media space every day, as in seawater, contains treasures. And our task is to catch these treasures, that is, insights that will help you choose the right communication strategy, correct flaws in the reputation profile, decide on the release of new products on the market, and much more.
Unfortunately, there are still many communicators on the market who use only cheap low-tech products such as media monitoring and do not understand how convenient for their decisions can be media analytics.”

UNIAN Information Agency

UNIAN Information Agency has been working in the field of media monitoring for over 26 years. Among the clients are Ukrainian and transnational companies, public organizations, state and commercial structures, PR-agencies. During its operation on the Ukrainian market, the agency's services were used by more than 500 companies, and more than 1,000 monitoring projects were implemented. The UNIAN monitoring department processes more than 100,000 publications from more than 6,000 sources every day. The cost of monitoring services starts from UAH 1,800 per month.

Agency provides services:

  • Media monitoring (press, IA, Internet resources, radio and TV, social networks);
  • Retrospective monitoring;
  • Digests and reviews;
  • Content analysis.

Liudmila Hudym, Head of the media monitoring department of the UNIAN Agency: 

“Media monitoring today is a must-have not only in any PR campaign and any communication channel, but also in the daily need to have information, to monitor the media field promptly, to communicate with the media.
Analysis of the information space is extremely important to understand the current state of affairs, positions of opponents, current topics, identify reputational markers, respond quickly to any negative situation in the media and control the resonance of toxic topics. It is thanks to the monitoring tools that it is possible to assess the scale of the crisis and its impact on the target audience, learn what the tone of voice from consumers is and build a good communication strategy. Monitoring information in modern realities is not only about tracking the company's reputation, brand or consumer sentiment, but also a great opportunity to listen to the market as a whole, to assess the participation of experts and influencers in the formation of the media field.

LOOQME

LOOQME — ecosystem of products that help brands maintain information health in the media field. Helps to analyze and evaluate the quality of communications to develop the most effective strategies for interaction with customers. LOOQME's clients include more than 200 companies from all over the world.

Products offered by the platform:

  • LOOQME Hub (platform for monitoring and analytics of communications);
  • Z-index (brand reputation health index);
  • Industry Watcher (studies evaluating the activity of the company or the info of the occasion in the media field);
  • MyNews bot (alerts media mentions in Telegram with instant notification feature).

Oksana Konova, CEO LOOQME:

“If you work in the B2C market, media analytics is the most affordable way to analyze competitors, especially 24/7.
Our research shows that for B2C the level of media activity / advertising activity has a strong correlation with market share, thus, media analytics can and should be used to forecast market development, SWOT analysis, search for new growth points.
If the employer's brand is important for the company, and it is now important for almost everyone, then media monitoring and analytics help to digitize the effectiveness of communication efforts of teams that build such a brand.”

The first reputable agency

Ukrainian PR agency with a focus on business reputation management. It has been on the market since 2010. Serves domestic and foreign companies, state enterprises of Ukraine and NGOs. The agency's mission is to help companies become richer, more expensive, more resilient to threats and develop in harmony with society.

Services:

  • PR analytics, in particular information monitoring;
  • Development of communication strategies, in particular anti-crisis;
  • Comprehensive PR support;
  • Development of public content.

Oleksandr Skrypchenko, Director

“Monitoring field information can be compared to diagnosing an organism. Both in the early stages of his disease, and during treatment and after recovery, to prevent recurrence of the disease. That is, without information monitoring as a component of the PR function, it is difficult to imagine the healthy development of an enterprise or brand. After all, sooner or later, and usually suddenly, there will be a factor that can ruin their reputation. Dissatisfied consumer, unfair competitor, staff error, political situation, industrial accident, etc. "

Dentsu Media

Dentsu Media Agency has been operating in the Ukrainian market since 2011 and is part of the largest international communication group Dentsu, thanks to which it has access to all innovations, resources and innovative technologies of the holding. Dentsu occupies leading positions in the ranking of world agencies and 1st place in Ukraine (according to the rating of the All-Ukrainian Advertising Coalition, in 2020 Dentsu Media # 9 among media agencies of Ukraine, as well as # 2 in "Advertiser's Choice" 2019/2020) media channels in Ukraine, as well as far beyond its borders.

Services:

  • Media strategy;
  • Media planning;
  • Media buying;
  • Management of media campaigns;
  • Media analyst.

Iryna Kryvenko, CEO Dentsu Media:

"In today's world of disparate technology and a large number of brand advertising platforms, it is very important to have a partner who can combine everything into a single communication strategy with the latest tools. Dentsu Media specializes in the integration of media campaigns, data science solutions, influence marketing, brand reputation, involving the global expertise of the international network dentsu.”

NOKs fishes 

The research company NOKS FISHES has been operating on the Ukrainian market since 2005. The company has developed and implemented in the production process of media field analysis a method of comprehensive assessment of the quality of resonance, which is now used by all participants in the local monitoring market.
Among the company's clients are large telecommunications, financial, FMCG, agricultural and IT companies. The experience of working with international institutions, CEBs, and state-owned companies is extensive. NOKS FISHES expertise - assessment of the quality of the resonance of political processes, tracks.

Services:

  • Monitoring of the Internet and social media;
  • Press monitoring;
  • Radio and TV monitoring;
  • Media audits and reputation research.

According to the representative of the company:

“In 2009, the company was the first in Ukraine to launch the Shukach.info digital monitoring system, which enabled online monitoring and content analysis in real time.

In 2010, NOKS FISHES launched Reputation Research using Goodwill Factor technology, which involves the simultaneous use of peer review and content analysis methods and provides an opportunity to predict the likely impact of a media model on the reputation of a research object.

The company is currently working on further automation of content analysis.

Corestone Group

Corestone Group - analytical agency that provides services for reputation audit and analytical support of business.

It carries out media audits for long periods of time (up to 10 years) taking into account classroom coverage, assesses reputational risks, conducts SWOT Analysis, provides tactical recommendations, and monitors crisis communications.

It provides sercvices:

 

Yevgenia Blyzniuk, CEO&Founder Corestone Group:

“Media monitoring is the first and most important step in studying the reputation of a person or company. It is not enough to know what the media has been saying about you for a certain period of time, it is also important to be aware of the full reputation picture of the target groups.
Every media event, from the resignation of the speaker of parliament to technical failures during the broadcast of a boxing match, leaves its mark on the reputation map. We carefully study such formations and, if necessary, offer their correction."

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