This year, despite the challenging economic environment, milk producers continue to actively expand their product range and open new markets.
In cooperation with Organic Standard, BrandStory presents the fourth annual ranking of the most famous Ukrainian organic dairy producers.
The material is available in Ukrainian.
These include milk, kefir, sour cream, drinking and spoon yoghurts, various cheeses, vanilla curd mass, condensed milk, butter and a range of lactose-free products.
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Last year, the company focused on expanding its export markets, including Poland, Italy, Germany, the USA, Moldova, and the UAE.
“The plans for the next year include expanding the range of products on the domestic market and expanding export markets,” says Olena Stretovych, Director of Organic Milk LLC.-
Products under the Organic Milk brand are available in all specialised organic stores and large national supermarkets in Ukraine, such as Goodwine, Winetime, Metro, Silpo, Auchan, Velyka Kyshenia, Fora, Novus, MegaMarket and others.
Website: www.organic-milk.com.ua
Watch the full story about the company on Organic Standard’s YouTube channel:
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“The Organic Revolution: How Organic Milk Creates New Standards and Tastes”
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In October this year, the farm opened its first Moloko branded store (Lutsk, Volyn region,). Their products can be purchased in stores, including Silpo, or ordered from online stores specialising in healthy food.
Website: www.porytsk.com
Watch the full story about the company on Organic Standard’s YouTube channel:
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“Architect of positive changes”: Valentyn Obshtyr, the owner of Staryi Porytsk.
The material is available in Ukrainian
The ranking of the most recognized organic brands was developed in several stages, with companies evaluated according to the following criteria:
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe main source of information was a study of the Ukrainian organic food market in 2023. The organic operators’ sales volumes were assessed. These were primarily the organic operators certified by Organic Standard. Since more than 95% of organic operators that produce and distribute organic products in Ukraine are certified by Organic Standard, these data are considered to be representative. The results of 2024 were also taken into account to assess how the companies operated in the current year. Due to the difficulties associated with the full-scale war, some companies have faced disruptions in production and supply. However, many companies are quickly adapting to the circumstances, changing their marketing strategies and expanding their product range.
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Secondly, the brand's popularity in the stores was taken into account: sales levels, customer feedback, and other factors indicating the brand's distinctiveness from competitors.
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe evaluation was conducted based on the results of online monitoring. The number and quality of brand mentions in media and social media, overall activity, communication, as well as how well they informed consumers about current events and other details were taken into account. The activity of companies’ pages in social media was also analysed, including the quality of content and interaction with the audience.
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* This publication has been produced with the support of Switzerland within the Swiss-Ukrainian program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” (QFTP), implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland).
The contents of this publication are the sole responsibility of the author(s) and do not necessarily reflect the views of the development partner and program implementers.