Cereals, flour, oil - now Ukrainians are buying them "in reserve." Groceries, which used to be just daily, have become strategic. Instant food products are in exceptionally high demand now. Organic producers demonstrated a high level here and offered compatriots a vast range of fast, tasty, and, at the same time, valuable products. In addition, in the grocery group, the markup for "organic" is minimal - only 5-7% for some items. That is, the price, for example, for organic cereals, is almost the same as for non-organic ones.- Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0m
They have the most extensive range of cereals. They were the first in Ukraine to start producing organic flour. The product is manufactured under the trademark "Ecorod," has a European organic certificate, and is marked with the official organic logo of the European Union - "Eurolist," which has an Organic Standard certificate.
The range includes: Cereals and flour (even coconut and green banana flour), honey, oils—the first Ukrainian producer of organic corn sticks. Sticks are made with various additives: freeze-dried berries (strawberries, blueberries, raspberries) with coconut and olive oils.
A wide range of organic products is presented - almost one and a half hundred names. First, instant soups, porridges, and a huge range of cereals and flakes. There are also unique and original products: for example, instant corn porridge with mushrooms and coconut milk, instant buckwheat porridge with vegetables and coconut milk, instant mushroom couscous, instant onion soup, instant tomato puree soup, buckwheat porridge with blueberries and coconut milk, instant lentil flakes, instant bean flakes, etc.
Attractive mixtures of grains with the addition of seeds. Since 2013, the company has been inspected by the Organic Standard certification body every year. TM products are sold in specialized retail outlets, as well as in national and regional networks.
The rating of Ukrainian organic brands/manufacturers in 2022 is organized by the Organic Initiative and Organic Standard in partnership with BrandStory with the support of Switzerland within the framework of the Swiss-Ukrainian program "Development of trade with higher added value in the organic and dairy sectors of Ukraine" (QFTP), implemented by the Research Institute of Organic Agriculture ( FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland). The author(s) are solely responsible for the content of this publication. The point of view of the author(s) does not necessarily reflect the point of view of SECO, FiBL, and SAFOSO AG.
The ranking of organic brands was formed in several stages.
Initially, a long list of 50 brands that positioned themselves as organic was compiled. Next, the availability of relevant certificates for the declared products was checked. At this stage, more than half of the applicants were screened out. It turned out that many companies falsely call themselves "organic producers" or have relevant certificates only for certain products but at the same time label all their products as "organic."
There are 30 companies left that work honestly and mark with the word "organic" only those products for which they have the appropriate certificate. Then they were ranked according to three criteria:
Volumes of production and sales - based on the study of the domestic market of organic food products in Ukraine in 2021. The sales volumes of organic production operators under the control of the certification body LLC "Organic Standard" were considered. The share of books of organic products of Ukrainian production for the domestic market of Ukraine certified by the Organic Standard is more than 95%, so this review is representative.
The estimated data presented in the study include the number of organic products sold by operators in the market of Ukraine in 2021.
It also evaluated what results the company has in the current year, 2022. After all, many people ended up in occupation, and production processes and supply chains were interrupted. Not everyone could survive such a "perfect storm," but it became apparent how trustworthy and viable the company was. However, almost all of them not only survived but were able to quickly reorient themselves, change their marketing policy and even expand their assortment.
Representation of brands in trade networks: evaluated by marketing experts based on information provided by trade networks, organic and farm products stores, and manufacturing companies.
Media and PR activity of brands: evaluated based on monitoring results. The number and quality of TM mentioned in the mass media, the number of publications, advertising, and marketing manifestations were considered; representation in social networks: an analysis of the quality of content and activity of company pages, audience reach, and engagement was carried out.