In 2023, there was a positive trend in the total volume of organic sales on the domestic market of Ukraine. New organic products appeared on the market. Sales of organic fresh vegetables, fruits, berries and other fresh products increased significantly. The total volume of organic sales on the domestic market of Ukraine in 2023 increased by almost 15% compared to 2022.
The ranking of the most famous and recognised organic brands in Ukraine, which has been conducted for four consecutive years by BrandStory in cooperation with Organic Standard certification body, shows a high level of brand awareness among consumers. It includes the companies that are leaders in sales and have a significant impact on the market.
The material is available in Ukrainian
The plant owned by the brand uses its own raw materials to produce more than 60 organic dairy products. These include milk, kefir, sour cream, drinking and spoon yoghurts, various cheeses, vanilla curd mass, condensed milk, butter and a range of lactose-free products.
Product quality is a guarantee of the use of certified organic animal feed, free access to outdoor areas and automated, non-contact milking and bottling. All stages of production are certified as organic in accordance with the requirements of the organic legislations of Ukraine and other countries, including the EU, and are controlled by Organic Standard.
Last year, the company focused on expanding its export markets, including Poland, Italy, Germany, the USA, Moldova, and the UAE.
“The plans for the next year include expanding the range of products on the domestic market and expanding export markets,” says Olena Stretovych, Director of Organic Milk LLC.-
Products under the Organic Milk brand are available in all specialised organic stores and large national supermarkets in Ukraine, such as Goodwine, Winetime, Metro, Silpo, Auchan, Velyka Kyshenia, Fora, Novus, MegaMarket and others.
Website: www.organic-milk.com.ua
More information about the company can be found in the article here: "The Organic Revolution: How Organic Milk Creates New Standards and Tastes"
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mIt is one of the largest organic farms in Ukraine, cultivating around 2,000 hectares of land. The farm specialises in growing organic vegetables, fruits, cereals, melons and root crops, including sweet potatoes. It also produces animal products.
This company is one of the few national companies that produces more than 200 types of products. All products are certified by Organic Standard for compliance with organic production requirements.
“The company plans to launch its own processing line to produce jams, juices, fruit rolls, etc.”, says Pavlo Barbashov, Co-owner of Danube Agrarian LLC.-
Products under the Danube Agrarian brand are widely represented in the Ukrainian supermarket chains such as Goodwine, WineTime, Silpo, Novus, Auchan, Velyka Kyshenia, and MegaMarket.
In addition, the products are exported to retail stores in the EU countries, such as Germany, Romania, and Poland. Their products can also be found in Lidl stores in Switzerland, Canada, and the United States.
Website: www.dunagrarian.com
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe farm is engaged in crop production, livestock production, and milk processing. The farm uses high-tech organic production methods, and the cows are kept in good conditions and fed with selected organic feed.
“The company plans to start processing meat with the prospect of constructing a small facility for this purpose, similar to the one we have now for milk processing”, says Valentyn Obshtyr, owner of Staryi Porytsk.-
Their products can be purchased in stores, including Silpo, or ordered from online stores specialising in healthy food.
Website: www.porytsk.com
More information about the company can be found in the article here: “Architect of positive changes: Valentyn Obshtyr, the owner of Staryi Porytsk”
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mSkvira Organic is one of Ukraine’s largest producers of dietary flour and cereals, with organic and gluten-free cereals, flour and flakes in its range.
“Thanks to our Armed Forces of Ukraine and international partners, Ukraine’s logistics situation has almost returned to the pre-war levels”, says Yevhen Motsnyi, Commercial Director of Skvyrskyi Grain Processing Factory. The company plans to expand its quantitative presence throughout the country, sign new contracts with distributors in the EU, and restore lost contracts in the Southeast Asian markets”, concludes Mr Motsnyi.-
In Ukraine, the products are available in all national supermarkets such as Silpo, MegaMarket, METRO, Auchan, Fozzy, Novus, Fora, Eco, Rost, Tavria-V and others, as well as in healthy food stores and organic shops.
Website: www.skviryanka.com.ua
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mIt is the largest producer of organic eggs in Ukraine. The farm has 18,000 laying hens of the Dekalb White breed and 5,500 Bovans Brown hens.
“The farm’s priority activities are currently focused on the domestic market. However, the company is also working towards expanding its presence in other countries”, says Olena Stretovych, Director of the Home Chicken Farm Enterprise.
“In general, the plans for the next year are to work, support the country’s economy, provide people with jobs and develop”, adds Ms Stretovych.-
The Organic Chicken products are available in national retail chains and speciality stores in Ukraine and can also be purchased online through such stores as Rozetka.
Website: www.organic-chicken.com.ua
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe company has the largest range of organic grocery products in Ukraine: cereals, flour, oatmeal, oil, a line of corn sticks and snacks, for example, with freeze-dried berries, coconut, sugar-free, etc.
The company is growing and already for several years has been producing organic coffee.
Currently, the company is mainly focused on the domestic market.
“Our plans for the next year are to keep the business going in these difficult conditions and launch some more new certified organic products on the snack market”, says Andrii Olefirenko, Director of Organic Original LLC.-
Products under the Ecorod brand are widely represented in many national chains, such as Silpo, MegaMarket, Good Wine, Auchan, Novus, as well as in small shops selling healthy and natural food.
Website: www.ecorod.ua
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mError: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe cooperative was founded in 2016 with the aim of growing organic blueberries, and it began selling berries in 2019.
This organic farm has 60 hectares and is one of the largest exclusively organic blueberry farms in the world. All the products comply with the requirements of both national and EU organic legislation and have been under Organic Standard’s control since 2016.
“Processing is in its final stages. We have produced about 3,000 litres of blueberry liqueur from blueberries and are finalizing the label and bottle design before bottling”, explains Oleksii Prokopchyk, Sales Manager of Yahidky (TM BigBlue).-
“The company plans to launch a new production facility in the tunnel complex, develop and launch new processing areas, such as production of jams and sauces”, adds Mr Prokopchyk.
The BigBlue brand is represented in national retail chains such as Silpo, METRO, MegaMarket, WineTime, and FORA.
Website: www.bigblue.com.ua
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThis company specialises in the production and export of organic birch sap that meets the requirements of Ukrainian and foreign legislation on organic production and certified by Organic Standard.
The company was one of the first to introduce birch sap to European stores 10 years ago and still remains a leader among juice exporters.-
More than half of the products are exported. Most of the exported products are sold under customers’ own trademarks, but some products are supplied under the company’s own brand, Spring Drops. The company exports its birch sap to Poland, Romania, and the Czech Republic.
In Ukraine, the products under the Spring Drops brand are available in Silpo, Novus, Auchan and Okko petrol stations.
Website: www.liluck.com.ua
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mUKROLIYA owns two production complexes in Poltava region: the Ukroliya Organic oil pressing plant and the Ukroliyaproduct oil extraction plant. The Ukroliya Organic plant is the first enterprise in Ukraine to specialise exclusively in the processing of organic raw materials.
Garna Organica oil is produced exclusively from organic sunflower seeds grown by organic farms. Modern quality control technologies are used in the production of sunflower oils covering all stages — from raw materials sourcing to delivery of finished products to consumers.
Garna Organica is certified in accordance with the EU and Canadian organic legislation, several private standards, and Ukrainian organic legislation, and is controlled by Organic Standard and Control Union certification bodies.
The products are available in national retail chains such as Silpo, Goodwine, Auchan, Novus, as well as in the online store ukroliya-shop.com.
Website: www.ukroliya.com
Website: www.garnaorganica.com
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe farm’s product range includes fresh and frozen vegetables, herbs and fruits, including raspberries, strawberries, blueberries, blackberries, honeysuckle, gooseberries, black and red currants, apples, sweet and sour cherries, sea buckthorn, chokeberries, onions, leeks, aubergine, zucchini, peppers, cucumbers, pumpkin, radishes, tomatoes, fennel and kohlrabi.
The company actively implements modern technologies and methods of organic farming, which allows it to ensure a consistently high level of product quality.-
The products of the Agro Starytsya farm are available in the Good Wine chain of stores.
The ranking of the most recognized organic brands was developed in several stages, with companies evaluated according to the following criteria:
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe main source of information was a study of the Ukrainian organic food market in 2023. The organic operators’ sales volumes were assessed. These were primarily the organic operators certified by Organic Standard. Since more than 95% of organic operators that produce and distribute organic products in Ukraine are certified by Organic Standard, these data are considered to be representative. The results of 2024 were also taken into account to assess how the companies operated in the current year. Due to the difficulties associated with the full-scale war, some companies have faced disruptions in production and supply. However, many companies are quickly adapting to the circumstances, changing their marketing strategies and expanding their product range.
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mFirstly, the presence and availability of products in the stores were assessed. The broader the geographical coverage of stores and chains, the higher the brand's rating.
Secondly, the brand's popularity in the stores was taken into account: sales levels, customer feedback, and other factors indicating the brand's distinctiveness from competitors.
Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe evaluation was conducted based on the results of online monitoring. The number and quality of brand mentions in media and social media, overall activity, communication, as well as how well they informed consumers about current events and other details were taken into account. The activity of companies’ pages in social media was also analysed, including the quality of content and interaction with the audience.
Transparency of companies and willingness to communicate were also considered in the evaluation.
The material is available in Ukrainian
*This publication has been produced with the support of Switzerland within the Swiss-Ukrainian program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” (QFTP), implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland).
The contents of this publication are the sole responsibility of the author(s) and do not necessarily reflect the views of the development partner and program implementers.