“In recent years, there has been a trend of Ukrainian packaged products to enter the export market under various brand names, including their own. This is a positive trend, and I sincerely hope that it will continue to gain momentum. Snack products, particularly those made from fruit and berries, such as fruit rolls, fruit crisps, as well as energy bars, quick snacks, and unique beverages, have export potential,” says Sergiy Galashevskyy, General Manager of Organic Standard certification body, Ukraine.
*Organic Standard LLC is an international organisation and the first Ukrainian certification body to conduct inspection and certification of organic production.-
Therefore, BrandStory, in collaboration with Organic Standard certification body within the ORGANIC'23 project, is pleased to present to you Ukrainian Brand Leaders who export and sell their products worldwide under their own brand names.
It is currently one of the largest organic blueberry plantations in Ukraine and Europe, covering an area of 155 hectares, located in the Kyiv region. They also have modern equipment for processing fresh berries.
To achieve the highest standards, Family Garden uses cutting-edge technology at all stages of production and aims to effectively apply an organic approach. Their entire product range meets organic standards and holds the relevant certificates from Organic Standard, as well as quality certificates such as Global GAP, GRASP, SMETA, and BRC.
“In 2022, despite the month-long occupation of the village by russian invaders and the destruction and theft of most of our essential assets, we were able to recover quickly and have a successful export season”, the company notes.-
Family Garden has always been export-oriented since its foundation. Over 95% of its production is exported to the countries of Europe, the Middle East, and Asia.
In recent years, the company’s products have been on the shelves in Germany, the Netherlands, Denmark, Finland, Sweden, Norway, Spain, the United Arab Emirates, and Malaysia.
Products under the Family Garden brand are available in the largest retail chains of Ukraine, such as Goodwine and Novus.
Website: www.fg.ua
The well-known symbol of the brand, the circle which is featured on the product labelling, embodies two aspects: the name Organic Milk and the idea of a closed, continuous production cycle. Large land areas, its own farms, the availability of suitable raw materials, and modern technology are just some of the ingredients in its recipe of success.
Organic Milk guarantees the use of organically certified animal feed, free access to pasture areas, and automated, contact-free milking and bottling. All production stages are certified as organic and are under the control of Organic Standard, complying with international and Ukrainian organic production standards.
In 2022-2023, the producer added several types of kefir, butter, including lactose-free sweet cream butter, and new flavours of organic Gouda cheese with walnuts, cumin, and more to their product lineup.-
According to Olena Stretovych, Director of Organic Milk LLC, the company has faced several challenges due to the war. These challenges include a reduction in the number of target consumers due to population migration, the closure of export markets in the Persian Gulf countries, and increased production costs, making it more difficult to raise prices due to reduced profit margins. However, the company remains economically resilient and is expanding its export potential to the EU countries, starting with Poland:
In Poland, products of the Ukrainian Organic Milk brand can be found in retail chains such as ALDI, Allegro, Auchan, Detal, Hurt, Intermarche, Leclerc, Marko, Snack, and others.
In Ukraine, the brand is available in all specialised organic shops and large national supermarkets, including Goodwine, Winetime, Metro, Silpo, Auchan, Velyka Kyshenya, Fora, and others.
Website: www.organic-milk.com.ua
Its story began in 2018 when the decision was made to create tasty natural snacks. The research work on the organic direction of snack production and the development of recipes for organic products began in 2020, and the range of organic products was introduced to consumers in 2022.
One of its key products, Brancho's organic fruit rolls, are simple and tasty snacks that have gained popularity among health-conscious consumers. The fruits and berries used to make these fruit rolls are carefully selected, mixed with apples, and dried at low temperatures.
The company's assortment includes more than 35 different products, including fruit rolls in various flavours such as apple-strawberry, apple-rhubarb-honey, and apple-raspberry. The company also produces various dried fruits and vegetables, including apricots, chokeberries, aubergineseggplants, sweet potatoes, cranberries, pumpkins, melons, lingonberries, watermelons, blackberries, raspberries, nectarines, blackcurrants, cherries, and many others, all certified organic.
Since 2021, the company has been successfully exporting its products, including to Germany.
Website: www.brancho.ua
Liluck LLC specialises in the production and export of organic birch sap. Their product meets international and Ukrainian organic production standards and has Organic Standard compliance certificates.
The Spring Drops birch sap is unique because it is made exclusively from its own primary raw materials. Additional ingredients may be sourced from other organic producers. The birch sap is collected from forestry farms in the Bukovyna region, close to the Carpathian Mountains.
During the full-scale war in Ukraine, the company has faced significant challenges in the supply of packaging materials.
"After the start of the full-scale war in Ukraine, there was a shortage of glassware, which is the main type of packaging for Liluck LLC products. In order to normalise the situation, the company started to look for glassware outside Ukraine and imported a significant amount of glassware from Moldova”, the company representatives said.-
One of the key features of Spring Drops is its success in the international markets. The company was the first to put birch sap on European stores shelves a decade ago and continues to lead the juice exporters. In total, more than half of the products are exported.
The company exports its birch sap to Poland, Romania, and the Czech Republic. The popular product can be found in such retail chains as Lidl and Auchan. Ukrainian consumers can also find products under the Spring Drops brand in stores such as Silpo, Novus, Auchan, and the Okko petrol station network.
Website: www.liluck.com.ua
The company specialises in the production of various products, including packaged milk and dairy products such as sour cream, yoghurt, butter, spreads, glazed cheese, and ice cream. It also produces frozen semi-finished products such as pelmeni, varenyky, frozen vegetables, and dough. The product range comprises over 100 items.
All stages of organic ice cream production under the Eskimos Organic brand comply with the international organic production standards and are certified as organic by the Organic Standard certification body.-
The full-scale war period became extremely challenging for the company: a significant increase in the prices of goods and services, the mass exodus of consumers abroad, and a decrease in the purchasing power of those who stayed were just a few of the problems the company faced simultaneously. The company suffered property losses: destroyed warehouses and commercial equipment, and the loss of stocks stored in the occupied territories.
The Rud ice cream is sold in 37 countries worldwide. The company exports its organic products under the Eskimos Organic brand and under private European labels to Poland and Germany.
Website: www.rud.ua
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