Author: Iryna Dmytrenko, journalist
Who holds the food front? Which brands feed Ukrainians, and whose products are the most useful and manufactured according to the strict requirements of organic standards? Last year, BrandStory and Organic Standard prepared the rating "Organic: TOP-15 most recognizable organic brands of Ukraine". This year, the rating primarily considers the volume of products sold. The companies that were the best sellers got into it. Those who grew organically and won the favor of buyers for high-quality products and a creative approach. Ukraine should know its organic breadwinners! So:- Error: [31m The Parser function of type "excerp" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0m
The circle, which is depicted on the labels and symbolizes the Organic Milk brand, also means a closed production cycle. The company is one of the largest in Ukraine and Europe engaged in organic production.
They have an entire production cycle and provide their raw materials. The cows consume only organic feed and graze on organic pastures about 200 days a year. All stages of production are certified and under the control of Organic Standard.
Error: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe assortment includes more than 160 products. The company constantly produces interesting novelties: for example, fruit chips made of sublimated watermelon, melons, and plums, organic peach jam with lavender flowers, sage, and mint; cleaned, cut into pieces pumpkin in vacuum packaging. They grow sweet potatoes.
In 2021, the assortment of TM was replenished with a new line: medicinal herbs, and in 2022 they began to produce essential oils from them. All products' collection, processing, and storage meet organic production requirements and are confirmed by certification.
Error: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mAlso, products are exported to many countries: Switzerland, Germany, Romania, Poland, the USA, and Canada.
The brand produces organic juices: birch (with an infusion of rosehip, nettle, mint, lemon, elderberry, nettle, etc.), directly squeezed apple juice, and 20 varieties. The product has the Organic Standard certificate. It is made both from our raw materials and those purchased from organic producers. Birch sap is harvested in forest farms in Bukovina in the Carpathian region. Over 700,000 liters of juice are produced under TM per year. In addition, the company has products under other brands.
Most of the organic products are now sold in Ukraine. Although a few years ago, almost everything was exported. The company was the first to put birch sap on the shelves of European stores. This product was unknown then, but now it has become quite popular among Europeans. The company exports birch sap to Poland, Romania, Hungary, the Czech Republic, France, Italy, Germany, Switzerland, etc.
Error: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mTM produces more than 40 names of the assortment of organic dairy products: hard and pickled cheeses, yogurts, butter, kefir, ryazhanka, sour milk cheese, and pasteurized milk of different fat content. Organic semi-finished products have also appeared in the assortment: cheesecakes and lazy dumplings.
Error: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mFull cycle production. All stages of production are certified and under the control of Organic Standard.
The company's fields and farms are located northeast of the Chernihiv region of Ukraine, where about 564 hectares of organic land (pastures, hayfields, arable land) are cultivated, and about 322 cattle are kept. The products are produced at a milk processing plant near Kyiv.-
The company was the first in Ukraine to start selling raw milk in stores and is still a leader in this niche. This is a complex product - it is manufactured according to high technological standards and also has a short shelf life.
The demand for organic products, especially dairy products, is growing in Ukraine. The company reduced grain exports, concentrated on the domestic market, developed farms and processing, and launched new products.
Error: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThey have the most extensive range of cereals. They were the first to produce organic flour. The product is made under the trademark "Ecorod," which has a European organic certificate and is marked with the official organic logo of the European Union - "Eurolist," which has an Organic Standard certificate.
"Ecorod" cold-pressed sunflower oil was recognized as the best organic product of Eastern Europe in 2013 in Warsaw at the Organic Marketing Forum.-
The assortment includes cereals and flour (there is even coconut and green banana flour), honey, and oils. The first Ukrainian producer of organic corn sticks. Available with freeze-dried berries (strawberries, blueberries, raspberries), with coconut and olive oils.
Error: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mA wide range of organic products is presented - almost one and a half hundred names—first, instant soups, porridges, and a vast assortment of cereals and flakes. There are also unique and original products: for example, instant corn porridge with mushrooms and coconut milk, instant buckwheat porridge with vegetables and coconut milk, instant mushroom couscous, instant onion soup, instant tomato puree soup, buckwheat porridge with blueberries and coconut milk, instant lentil flakes, instant bean flakes, etc.
They focus on the domestic market. Although Ukrainians still consume little blueberries, the demand is growing quite quickly. Before the war - by 70% every year. In the spring, the farm survived the occupation.
In producing products, technologies are used: steaming, flattening, and cutting whole grains on European equipment. In addition to classic flakes that require cooking, the assortment includes instant flakes: oat, buckwheat, barley, rye, and corn—interesting mixtures of cereals with the addition of seeds. Since 2013, the company has been inspected by the Organic Standard certification body every year. TM products are sold in specialized retail outlets and in national and regional networks.
Careful care and modern technologies make it possible to grow clean vegetables. For example, cherries contain only 2.15 mg/kg of nitrates at the maximum permissible rate of 150. Even babies from 9 months can eat them. Plants are watered in greenhouses with rain and meltwater. Organic Standard controls all processes.
Error: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mFarmer Yuliya Voroshchuk popularizes organic products with her witty posts and streams on social networks - clearly demonstrating who and how grows food for your family. Special attention to rhubarb - the farm owner sets herself the goal of instilling a love for this culture in Ukrainians. Sweet corn, squash, zucchini, asparagus beans, cucumbers, potatoes, pumpkins, and greens are also grown. You can order products on social networks and the website.
Organic Standard controls the production of products at all stages. The company's organic assortment includes over a hundred names: cereals, flour, seeds, legumes, and cereal flakes. "Fishka" - whole grains and legumes.
Error: [31m The Parser function of type "note" is not defined. Define your custom parser functions as: [34mhttps://github.com/pavittarx/editorjs-html#extend-for-custom-blocks [0mThe rating of Ukrainian organic brands/manufacturers in 2022 is organized by the Organic Initiative and Organic Standard in partnership with BrandStory with the support of Switzerland within the framework of the Swiss-Ukrainian program "Development of trade with higher added value in the organic and dairy sectors of Ukraine" (QFTP), implemented by the Research Institute of Organic Agriculture ( FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland). The author(s) are solely responsible for the content of this publication. The point of view of the author(s) does not necessarily reflect the point of view of SECO, FiBL, and SAFOSO AG.
The ranking of organic brands was formed in several stages.
Initially, a long list of 50 brands that positioned themselves as organic was compiled. Next, the availability of relevant certificates for the declared products was checked. At this stage, more than half of the applicants were screened out. It turned out that many companies falsely call themselves "organic producers" or have relevant certificates only for certain products but at the same time label all their products as "organic."
There are 30 companies left that work honestly and mark with the word "organic" only those products for which they have the appropriate certificate. Then they were ranked according to three criteria:
Volumes of production and sales - based on the study of the domestic market of organic food products in Ukraine in 2021. The sales volumes of organic production operators under the control of the certification body LLC "Organic Standard" were considered. The share of books of organic products of Ukrainian production for the domestic market of Ukraine certified by the Organic Standard is more than 95%, so this review is representative.
The estimated data presented in the study include the number of organic products sold by operators in the market of Ukraine in 2021.
It also evaluated what results the company has in the current year, 2022. After all, many people ended up in occupation, and production processes and supply chains were interrupted. Not everyone could survive such a "perfect storm," but it became apparent how trustworthy and viable the company was. However, almost all of them not only survived but were able to quickly reorient themselves, change their marketing policy and even expand their assortment.
Representation of brands in trade networks: evaluated by marketing experts based on information provided by trade networks, organic and farm products stores, and manufacturing companies.
Media and PR activity of brands: evaluated based on monitoring results. The number and quality of TM mentioned in the mass media, the number of publications, advertising, and marketing manifestations were considered; representation in social networks: an analysis of the quality of content and activity of company pages, audience reach, and engagement was carried out.