PRANA: work to win!

May 17, 2022

Natali Chyzhevska

Or how the soldiers of the invisible "economic front" are helping Ukraine in the fight against the Russian occupiers.

 During the war, the economic sector suffered great losses: the number of exports and imports decreased, materials became more expensive, there were problems with logistics and production of goods. Some companies lose the opportunity to work, because they are territorially in the zone of active hostilities. However, a stable economy is an essential component of society, providing the necessary resources for the military and civilians and helping the country to withstand the occupiers. That is why companies operating under martial law make an invaluable contribution to the common future victory.

One of such enterprises is the Ukrainian company PRANA - a manufacturer of modern energy-efficient ventilation and air conditioning systems known far beyond Ukraine. After all, , regardless of nationality and place of residence, everyone strives to breathe clean and safe air. The high quality of the company's products, which are innovative and safe recuperators, has been repeatedly confirmed by prestigious international awards, and representative offices are successfully operating in 40 countries.

However, all this could disappear in an instant, because, on February 24 without exception all Ukrainians woke up to a new reality. After the insidious invasion of the Ukrainian territory by the Russian occupiers, hard times came for the PRANA team, as well as for the majority of Ukrainian business representatives. The lack of understanding of what to do and how to continue working was soon replaced by a firm belief in victory and the desire to continue working even in the most difficult martial law. The company has a new, important mission - to support the state economy, save jobs for all team members, help the Ukrainian Armed Forces and civilians with the resources necessary to win.

Today, despite the difficulties with raw materials, logistics, finances, PRANA production is working at full capacity, trying to fulfill all orders, regularly paying taxes and salaries to employees.

The story of our company began more than 15 years ago with the desire to create a fundamentally new product in the field of ventilation. After all, with the advent of new building materials and the growing popularity of airtight plastic windows, the problem of indoor air quality has become relevant. We thoroughly researched competitors, the market, experimented and finally created a completely new and unique product - supply and exhaust ventilation systems, named recuperators which are based on copper heat exchanger’ says co-founder Dmitry Krotov ‘unique patented development PRANA provides constant access to fresh indoor air , saves up to 96% of energy resources of buildings, reduces energy consumption and prevents environmental pollution’.

PRANA's mission is healthy breathing, ecological living of people around the world and the desire to ensure a comfortable and safe stay of people in any purpose: residential, administrative, industrial.

Human life is of the highest value to us’ noted by Roman Kuzych, co-founder of the company, ‘human health and comfort are the main goals of every company product. Our recuperators use materials that are recyclable and do not pollute the environment. Each user of the advanced vent system reduces potential emissions of CO2 and greenhouse gasses by 1034 kg annually. Also, our priorities include training qualified staff, entering new international markets and meeting the maximum needs of our customers. ‘

For over 15 years in the international market, the company has received numerous achievements (including international recognition and a number of high awards a confirmation of the high quality of energy-efficient and environmentally friendly smart-ventilation, including:

We are sincerely proud to be a Ukrainian manufacturer of innovative climate equipment,’ says Dmytro Krotov. ‘Among our achievements are participation in a global event - the UN COP 26 summit and the fact that in tandem with the world's leading manufacturers and organizations, our team can join an extremely important mission - to preserve the ecology of our planet. One of the brightest events of 2021 for us was the presentation of our ventilation systems at Expo 2020 - the world exhibition in Dubai, dedicated to cutting-edge innovation and advanced technological developments. But, despite everything, the main reason for our pride is the incredible PRANA team. These are extremely motivated and professional people who share the company's values and selflessly work on the improvement, development and promotion of our products around the world. Of course, in the activity process there are difficulties in addition to achievements, including the inadequate level of intellectual property rights protection by the Ukrainian state and the need for accreditation of Ukrainian certification bodies and testing laboratories at the international level. For all Ukrainian manufacturers, this would greatly simplify access to international markets and the promotion of innovative Ukrainian developments. In addition, the coronavirus pandemic, unfair competition, and, of course, a full-scale war with Russia, forced the company to become more flexible and adapt to new, extremely complex realities of work. From the first day of the war, the company's staff has been actively involved in charitable and volunteer activities. PRANA supports the Armed Forces of Ukraine with funds, counteracts information propaganda of Russian invaders and is engaged in volunteer activities. PRANA partners from all over the world are also not indifferent and help Ukrainian refugees find housing, provide humanitarian, financial and informational support.

Despite all the difficulties, we do not lose optimism, Roman Kuzych concludes, and we sincerely believe that Ukraine will soon win a grueling war, and peace and tranquility will reign in our beautiful lands. Only then will we be able to realize our plans for the future: increase production, enter new international markets and realize our global dream - to have fresh and safe air in every apartment! By 2022, PRANA has reached a strong team of professionals, united in the pursuit of development and eco-innovation, and is proud that its values are reflected in the hearts of supporters around the world. However, so far, we as a team support our country in the struggle and are doing everything to bring such a desirable moment of victory!